Activision’s Eric Hirshberg Explains Why His Company Is Disruptive

TIME

Activision CEO Eric Hirshberg is at ease in the spotlight, four years after leaving ad company Deutsch LA to fill then-resigning Activision CEO Mike Griffith’s shoes. Hirshberg’s arrival at one of the largest publishers in the gaming industry came on the heels of sudden departures and legal brouhaha between Activision and esteemed members of its rainmaking Infinity Ward Call of Duty development studio. Many at the time worried Call of Duty, absent two of its studio founders and dozens of others, was in deep franchise-threatening trouble.

But since then, Activision—founded in 1979 by a bunch of ex-Atari programmers and responsible for some of the industry’s most recognized games—has grown by leaps and bounds, its stock price more than doubling since Hirshberg started. The Call of Duty series alone has become one of the top 10 game franchises with more than 120 million units sold worldwide, and the

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