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Activision’s Eric Hirshberg Explains Why His Company Is Disruptive


TIME

Activision CEO Eric Hirshberg is at ease in the spotlight, four years after leaving ad company Deutsch LA to fill then-resigning Activision CEO Mike Griffith’s shoes. Hirshberg’s arrival at one of the largest publishers in the gaming industry came on the heels of sudden departures and legal brouhaha between Activision and esteemed members of its rainmaking Infinity Ward Call of Duty development studio. Many at the time worried Call of Duty, absent two of its studio founders and dozens of others, was in deep franchise-threatening trouble.

But since then, Activision—founded in 1979 by a bunch of ex-Atari programmers and responsible for some of the industry’s most recognized games—has grown by leaps and bounds, its stock price more than doubling since Hirshberg started. The Call of Duty series alone has become one of the top 10 game franchises with more than 120 million units sold worldwide, and the

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About Lennon "LJ The Toy Addict" George

This website is dedicated to giving information about the Skylanders game, Skylanders toy deals, Skylanders in store events, Skylanders contests, and the world of collecting Skylanders Merchandise. Lennon George Owner/Creator of the website has been into Collecting and Writing for many years, but they are just a few of the things that he really enjoys. When he is not collecting he is producing music with his production team GoReaLaTuneZ. He also strives to be a good husband to his wife and father to his three children. For questions or media inquires he can be reached by email at skylander.addicts.collectibles@gmail.com

Posted on July 21, 2014, in Affiliates, Games, Hot New Toys, News and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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