Crayola & General Mills Join Activision’s Skylanders License Program

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Looks like we have some new things to add to the collection coming real soon. Crayola and General Mills has announced that they have joined Activision’s License Program. We can expect to see some really cool stuff coming this spring and summer.


According to Business Wire Activision and Crayola will be releasing unique Skylanders-branded color and activity formats. The specialty line will include Crayola’s signature formats including Color Wonder, Giant Coloring Pages and Xtreme Coloring, among other new platforms and will be available this holiday at top retail channels worldwide.


Also, starting in June, a new promotion with General Mills will release Skylanders-shaped Fruit Flavored Snacks to fans all over North America. This relationship marks Activision’s first entry into the category and will bring six character favorites, including Chompy, Gill Grunt, Jet Vac, Kaos, Stealth Elf and Eruptor to grocery stores, supermarkets, drug stores and mass market retailers.


We can also expect to see more from previous licensee companies such as POWER A (Carrying Cases & Game Accessories), Mad Dog Concepts (Sleepwear), ABG Accessories (Headwear & Cold Weather), Thermos (Lunch Kits & FUNtainers™), FAB (Backpacks & School Supplies), PTI (Easter), American Greetings (Party Goods & Supplies) and Rubie’s Costumes (Halloween) in 2014.

There is so much more information in the article check it out on your down time. My kids are already going bonkers they can’t wait to color and eat fruit snacks Skylanders style. To be honest I can’t wait to do it with them, but don’t tell anyone lol! Are you excited about the new products being released? Let me know your thoughts on the announcement. Special thanks go out to fellow addict Marty Jordan for sharing the article with us.

Catch you on the SKYside!

Source: Market Watch

About Lennon "LJ The Toy Addict" George

This website is dedicated to giving information about the Skylanders game, Skylanders toy deals, Skylanders in store events, Skylanders contests, and the world of collecting Skylanders Merchandise. Lennon George Owner/Creator of the website has been into Collecting and Writing for many years, but they are just a few of the things that he really enjoys. When he is not collecting he is producing music with his production team GoReaLaTuneZ. He also strives to be a good husband to his wife and father to his three children. For questions or media inquires he can be reached by email at

Posted on February 15, 2014, in News and tagged , , , , , , , , . Bookmark the permalink. Leave a comment.

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